Survey Results and Analysis

1.    What gender are you?

-      66.7% of people who answered were female and 33.3% were male, so my magazine should have more female aspects in aswell as men.

2.   How old are you?

-      77.8% of people who answered were aged 14-17 with 11.1% being 8-13 and 26+

-      So my main target audience is teens going into young adult.

3.   What music Genre do you listen to?

-66.7% answered R&B and Rap

-33.3% chose Indie

-11.1% metal and 11.1% chose clubland

- so my music Genre of my magazine should be R&B and Rap as this genre seems to be the most popular choice of music.

4. when looking at a magazine, what colour scheme works best?

  - Red, white and black had the highest ratings with 66.7% of the vote.

  -pink, purple and white came in at 3^rd with 11.1% of the vote

  -black, pink and white 22.2%

  -Green, blue and yellow with 0%

  -Red white and black came out with the highest vote, this is the colour scheme i will use as it fits in with the target audience and Fits the colour scheme of the VIBE magazine cover.

5.Which music magazines do you buy? Please specify..

   -top of the pops- This is quite a childish magazine and not in       my desired target audience range.

   -Metal Hammer- Is a Heavy metal magazine and even though its not the main Genre i would like i could still add elements of metal in the magazine.

   -NME

   -Q

 -Shout/Mizz/ELLE-These three magazines aren’t really music based but still have elements of music in them.

 

6.How often do you buy a music magazine?

  -Every day-0% this shows that people dont tend to buy music magazines religiously.

  -twice a week-0%

  -Once a week-0%

  -every fortnight- only 11.1% of people who answered bought a music magazine every fortnight

  -once a month-33.3% this shows music magazines are purchared on average once a month. If at all.

  -Rarely-55.6%

7.When looking through a music magazine would you prefer other interests as well?

-88.9% of people selected Yes. With the highest option being fashion as the highest other interest.

-11.1% selected to have no other interests in a music magazine.

Overall Analysis.

My magazine should be mainly aimed at women who are young adults or older teenagers. The main genre will be R&B and hip-hop with a colour scheme of Red, white and black and should be sold monthly and have elements of fashion in.

Survey (copy and paste into the address bar)

http://www.surveymonkey.com/s.aspx?PREVIEW_MODE=DO_NOT_USE_THIS_LINK_FOR_COLLECTION&sm=dJ4HkNYpnX7UwTT7i3InDKbccH6ekVpnqizmCTLNvv4%3d

Conventions of a Music magazine

Conventions of a music magazine.

Double page spread:
Artist names in the corner of the page make it easy for one off readers to negotiated their way through the magazine, they are not necessarily familiar with the format of the magazine so it makes is more convienient for them to find their way through the music magazine.
The two pages together continue the same colour scheme. They do not have the same colour scheme, this breaks up the magazine into seperate articles and makes each page stand out.
The picture accompianing the article takes up one of the pages, it also has eye contact with the reader, connectimg with the audience.
Quotes from the article are used between the articles to break up the page and makes it noticable to readers if they are flicking through the magazine.
The articles are all introduced with are couple of sentences larger than the article (or in a different colour) this breaks up the larger chunks of text on the page. The aricle are all written in columns with page number that continue the brand of the magazine.

Contents page:
The contents page is often titled as 'Contents' this clearly identifies the page and is convienient for the reader.
The contents page continues the colour scheme of the front cover. This continues the brand identity and keeps the constant house theme running through the cover and the contents of the magazine.
There are quotes accompanying the contents of the magazine that tease the articles and make people want to read them.
As well as having a list of the contents, there are pictures with it to advertise the articles. Also a further picture of the main aricle from the front cover.
The contents page is always ordered and not cluttered. Everything has its own place and it is clear and easy to read. This makes it easy to negotiate from as people dont always read the page top to bottom but flick to and from it to find articles. External advertisements are used on the contents page, these are from the institution and often advertise things such as subscriptions. These advertisements would not fit in anywhere else in the magazine and it is also a good place to put them as it if the first page of the magazine people see.

Cover:
The picture on the cover creates eye contact with the reader. The model is positioned to be looking straight at the lense which connects with the readers and makes it noticable on the shelf.
The coverlines on the cover tease the contents of the music magazine. They make people want to read the magazine and will notice it more in the shop if it is in interesting or different coverline or quote from one of the articles.
The cover has a bold clear colour scheme which makes it look appealing on the shelve. Teen music magazines tend to have a bright colour scheme to make it appeal to that specific target market. Colours such as these are bright yellows, pinks and red, which appeal especially to the teenage girls if they glance at it in the shop.
There is a logo (masthead) which is easily recognisable and creates a brand identity. It is used for identification if seen at a glance in a shop.
Pull quotes are often used on the covers of magazines to make people want to read the articles. They are often the most interesting or revealing quote in the interview so people see them and makes them want to read the whole of the article.
Other less important but constant features are price, barcode and issue number. This things are often smaller on the cover as they are less important but included for customer convenience

x magazine, front cover, contents page and Double page spread.

X Magazine double Page Spread analysis

The first half of the double page spread is split into three columns, like the font cover. At the top the first section is three pictures again like the cover, and each picture gradually gets bigger which takes away from the writing looking too much and give the reader something to look at other than reading.

The article is about Charlotte Church as she has a new album which is why the magazine would feature her.

The second page features a picture of charlotte church from her phtoshoot for her new album the heading for the article is a quote from charlotte and is on a orange background which links with the cover and contents page. The colours pink,black and white are used here again to relate with the cover.

The form of text is informal which matches with the style of the picture. There are several picures of her all different to show she’s ’normal’.

How will the product produce a succesful product?

1-           With the age ranging mainly in the teens i feel i could develop a successful magazine as people of these ages are mainly up to date with the music industry and buy magazines more frequently then older or younger people.

2-           With the colours and font choices the target audience has helped decide as they tend to like it more basic and less fussy which i feel could relate to an older audience as well. 

3- Along with the right font's i wish to use a simple picture but yet a bold and eye catching one to draw in the audience.

Company With a similar product

VIBE Magazine

Target audience-

 16-30 +, I can tell this is their target audience, As the language used in their magazine and their website is formal but uses slang words as well.

The pictures also relate as the people are popular artists at the time e.g. Nelly, T.I, Kanye West and keri Hilson. Using young popular artists relate to the target audience as these are the people they most likely listen to and would have in interest in.

Related subjects-

Fashion is one of the related subjects and seems to have a huge impact in the music industry and VIBE seems to have a lot of fashion in their magazine and website e.g. ‘Style Study: Keri Hilson Explains Her 16 Best & Worst Fashion Picks’  they have Keri Hilson explain her best and worst outfits with pictures, seems a good idea as it’s related to the music industry and is a good way of showing different things. At the bottom of the different pictures they have rating’s

‘SMH, sexy, LOL, Crazy, Dope, tired, WTF’ the language also relates to target audience as it is aimed at young people with the slang.

  

X Magazine contents page Analysis

X magazine contents page

The primary optical area is the ‘Features’ this makes it the main focus the most important part as its where the eye is immediately attracted to so and the coloured headings help contribute to the different aspects of the magazine.

The fonts used are basic like the front cover which makes the writing and magazine clear and easy to read. Most of the colours on the front cover are used but others as well to be more eye catching

. on the first sections on the top the X logo which is on the left hand side which is most dominant and reminds the reader what magazine their reading. We can also see the words ‘hello’ in a big blue font  which looks as if its written on the page, which stands out against the white background . On the right hand side there’s a ‘fun’ picture of someone jumping on a bed with a orange background which relates to the orange on the cover.

At the bottom there is a picture of Robbie Williams and Nicole Sherzinger which show’s there are also celebrity interests inside as well as the contestants. Thier used for the contents page and not the cover as the editors probably felt it took away formt he contestants but still remains an interest.

X Magazine Front cover Analysis

X magazine front cover

Fonts and colours

This magazine uses a range of different fonts but using basic bold fonts making the whole magazine easier to read. The main colour scheme is white and white. The mast isn’t very big but uses the iconic ‘X factor’ logo as the heading which would grab the buyers attention. The X is in red, outlined in black and its backed by a pink square with ‘magazine’ written small underneath in white.

Target audience

The X magazine is a young music magazine aimed at all genders but mainly females as it is also a gossip magazine. The magazine shows gossip and music from the show X factor, it also includes other artist’s music , gossip and fashion . It was launched in October when the show started the live shows.

Pictures    The three X factor contestants are the main pictures and their different types of shots two are mid-shots and one is an extreme close up which shows the magazine with different dynamics. The two mid-shots are of the female artists (Cher llyod and Katie Waissel) and this is important as it can appeal to men aswell as they may fine the girls attractive and the fashion element would attract women.

 Cover Lines   The words used are effective as they use words like ‘exclusive’ and ‘drama’ these words grab attention to the reader. The words ‘you’ and ‘your’ will make the reader feel involved in the magazine and want to buy it as it will make them feel included.